♥
See your impact
Give donors an easier way to learn what a campaign accomplished and why their support mattered.
Checkout giving could do more.
You gave.
What happens next?
Checkout donations are fast and easy — but the relationship often ends there. mySupportLink is designed to help donors see more of the impact of their support, keep a record of their giving, and choose whether to stay connected with the charities they support.
Built to add value after checkout — without changing the checkout itself.
You gave.
What happens next?
The opportunity
A small donation can be the start of something bigger.
mySupportLink is exploring a better post-checkout experience — one that adds value for donors, charities and retail partners without slowing down checkout.
▤
Keep a giving record
Help donors keep track of verified checkout support and, where applicable, access charity-issued donation records or receipts.
↔
Choose to stay connected
Let donors decide whether they want the relationship with the charity to continue after checkout.
The journey
Checkout stays simple. The relationship can continue afterward.
The concept is intentionally simple: the donation happens as usual. Any extra engagement happens afterward, on the donor’s terms.
DonateSupport a participating charity at checkout as usual.
ScanUse your phone after the transaction to begin the optional follow-up journey.
VerifyConfirm the donation and create a secure supporter profile.
ConnectSee impact, keep your record and choose whether to hear from the charity again.
“Your checkout donation shouldn’t have to disappear when the receipt prints.”
mySupportLink is being developed to help turn anonymous moments of generosity into optional, meaningful donor relationships — while keeping the retail checkout experience simple.
For donorsMore visibility, more choice, and a better record of the causes you support.
For charitiesA way to extend engagement beyond a one-time checkout moment.
For retailersMore value for charity partners without adding friction to the point of sale.
Interested in what comes next?
Whether you’re a donor, charity, retailer or potential partner, we’d like to hear from you.
info@mysupportlink.ca
Donors can also ask the charities they support about better post-checkout engagement.